“Management is all about dealing with complexity. Leadership is all about dealing with change.”
-J. Kotter
Our capabilities are diverse. We take on brand and media measurement projects that are interesting, important, and intellectually challenging.
We help top companies and organizations by:
Identifying best practices in media planning and media metrics for ADVERTISERS.
Demonstrating strategic value for MEDIA COMPANIES through innovative mulit-media measurement.
Identifying and capitalizing on new opportunities for RESEARCH COMPANIES through strategic planning
and new product development.
Working efficiently to achieving common goals with INDUSTRY GROUPS, notably, Marketing Science Institute, ARF, Project Apollo, DPPA Digital Place-Based Advertising Association (OVAB), Arbitron Engagement Initiative, Market Mix Modeling and Nielsen Council for Research Excellence.