Accelerating Attribution

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Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued

ARF Audience Measurement

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June 11-13, 2017Hyatt Regency Jersey City, NJSHOW ME THE DATABetter TV Data for Better TV ROI, The CRE StudyTelevision ROI’s were understated by about 20% on average, about 10% of the time.Paul Donato – Research Director, NielsenJim Spaeth, Ph.D. – … Continued