Marketing Measurement Evolves:

posted in: Research | 0

Jim Spaeth and Alice K. Sylvester from Sequent Partners were published as part of the RAB Radio Impact Reports Series.  Their paper, “Marketing Measurement Evolves: Why You Should Care about Multi-Touch Attribution is a preview of the industry’s Attribution Accelerator Forum in … Continued

TV of Tomorrow

posted in: Events | 0

  December 8, 2016 Jim Spaeth joins other Industry leaders on a TVOT panel – Taking Measure of Viewing Measurement – at 1:05 pm in the Silas Theater  

ROI Driven Programmatic

posted in: Research | 0

IN BRIEF Advertising ROIs, as measured in marketing mix models, are marginal on average.  Anecdotal evidence suggests that this may be getting worse.  There is an opportunity to use emerging ROI related analytics and metrics to guide better media/advertising decisions, … Continued