Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB. We found that radio advertising generated incremental branded Google search volume. Twenty-Nine percent incremental branded search volume across the … Continued
September 7, 2017, Austin Texas Sequent Partners will be presenting a new study, along with Philippe Generalli, CEO of Media Monitors, at the RAB’s annual Radio Show on September 7, 2017 in Austin Texas. The study, Radio Drives Search!, was … Continued
Sequent Partners conducted this study for the Council for Research Excellence to explore the suitability of Nielsen’s TV data feed for marketing mix models. We found four potential disconnects. With the help of Brian Weikel and Paul Donato, of Nielsen, … Continued
Friends of Sequent Partners join Jim, Alice and the ARF as Jim receives the ARF’s Demystification Award at AM17. Here, Mike Bloxham (Magid), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina) Scott McDonald (ARF), Bess Spaeth (American Express), Jim, Tony … Continued
November, 2014 … But Still Current!Evaluating Long-Term Effects of Advertising: A Study Of The Current State Of The Art And The Opportunities For ImprovementConducted by Sequent Partners For The Council For Research Excellence, this research paper explores how, when and … Continued
May 15-17, 2017 | New Orleans, LA Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” … Continued
I-COM 2017 April 24-27, 2017 |Porto, Portugal Sequent Partners presents at I-COM’s “Marketing Effectiveness Across Channels” session chaired by Scott McDonald of ARF. Their presentation – “Building Bridges: Current Practices in Attribution and ROI Analysis,” highlights the developments needed to … Continued
Originally published in MediaPost. By Tony Jarvis , Op-Ed Contributor, June 19, 2017In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered various evaluations, concepts, recommendations and solutions … Continued
Originally published in MediaPost. By Joe MandeseA first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by … Continued
Original article by Media4Growth. Addressing the Geopath/OAAA National Convention being organised in New Orleans, Jim Spaeth, Co-Founder of Sequent Partners, a New York-based analytically-driven consulting firm on media investments and brand building, shared his insights on how to work out … Continued