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Author Archives: Sequent Partners

Business Insider – Inside Ryan Reynolds’ Mint Mobile Irreverent Marketing Strategy
10 Feb 2021

Business Insider – Inside Ryan Reynolds’ Mint Mobile Irreverent Marketing Strategy

by Sequent Partners | posted in: In the News | 0

Sequent Partners’ Alice Sylvester was quoted by Tanya Dua in Business Insider on February 10, 2021. To read the article, visit: https://www.businessinsider.com/inside-ryan-reynolds-mint-mobile-irreverent-marketing-strategy-2021-2

Chicago Tribune – Funny, heartwarming or serious: Will Super Bowl ads be super boring this year as brands skirt controversy?
29 Jan 2021

Chicago Tribune – Funny, heartwarming or serious: Will Super Bowl ads be super boring this year as brands skirt controversy?

by Sequent Partners | posted in: In the News | 0

This article quoting Sequent Partners’ Alice Sylvester was originally published in the Chicago Tribune on January 29, 2021. By ALEXIA ELEJALDE-RUIZ Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers. Is … Continued

CNBC – Budweiser will sit out Super Bowl, funneling marketing dollars to boost vaccine awareness
25 Jan 2021

CNBC – Budweiser will sit out Super Bowl, funneling marketing dollars to boost vaccine awareness

by Sequent Partners | posted in: In the News | 0

This article citing Sequent Partners’ Alice Sylvester was originally published in CNBC on January 25, 2021. By Amelia Lucas KEY POINTS Budweiser won’t be running an in-game Super Bowl ad for the first time in 37 years. The beer brand … Continued

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