Offerings to evaluate the ability organizations have in utilizing data & analytics to drive sales and growth Sequent Partners, the leading consulting firm specializing in brand and media metrics, today launched a fully customizable consulting suite of Performance Accelerating Tools … Continued
Customer segmentation is a proven insights tool that can produce fresh views of the marketplace, guiding brands to strategic innovations. It’s not necessary to understand each consumer. Understanding like-minded groups of consumers is more than adequate and much more feasible. … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published by Morning Consult on March 16, 2021. By Alyssa Meyers 40% of Gen Zers on average said they’d be more likely to go to a fast-casual establishment … Continued
This article quoting Sequent Partners’ Alice Sylvester was originally published by Bloomberg on March 15, 2021. By Kelly Gilblom and Elizabeth Elkin When the latest “Bachelor,” Matt James, gives out his final rose on Monday, it will likely stir more discussion than a … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published in the Indianapolis Business Journal on March 13, 2021. By Greg Andrews The NCAA’s multibillion-dollar March Madness media-rights deal with CBS and Turner Sports doesn’t expire until … Continued
This video interview with Sequent Partners Alice Sylvester and Jim Spaeth was originally published by TVOT on March 9, 2021. Alice and Jim discuss the current state and the likely future development of TV attribution.
This article quoting Sequent Partners’ Alice Sylvester was originally published in AdExchanger on March 4, 2021. By Allison Schiff On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth originally appeared in Morning Consult on March 3, 2021. BY SARAH SHEVENOCK 64% of U.S. adults said they think of movies when they see or hear the word “Paramount”; 54% thought … Continued
This article quoting Sequent Partners’ Jim Spaeth was originally published by Variety on February 25, 2021. By Brian Steinberg Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping … Continued
Sequent Partners’ Alice Sylvester was a source for and quoted in eMarketer’s 2021 Ad Measurement and Revenue Attribution Report published on February 11, 2021. According to eMarketer, the report “investigates how marketers and their partners are approaching ad measurement and … Continued