RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement
CIMM, the 4A’s, & TVB commission Sequent Partners for joint study to assess current state of local tv measurement. Full story here
NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
Consulting firm Sequent Partners hired
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued
Sequent Partners Launches Performance Accelerating Tools for Data & Analytics; Offers Capabilities and Operations Assessments
Offerings to evaluate the ability organizations have in utilizing data & analytics to drive sales and growth Sequent Partners, the leading consulting firm specializing in brand and media metrics, today launched a fully customizable consulting suite of Performance Accelerating Tools … Continued
How To Avert the Cookiepocalypse
Jim Spaeth led a panel of industry experts at Cynopsis’ That Big TV Conference discussing new technologies advertisers can use to replace third-party cookies. Google’s decision to delay its phase-out in the Chrome browser by a year gives marketers more … Continued
Sequent Partners, Blockgraph, Transunion & Liveramp Talk Identity Resolution – 2021 ARF AUDIENCExSCIENCE
Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Continued
Morning Consult – Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published by Morning Consult on March 16, 2021. By Alyssa Meyers 40% of Gen Zers on average said they’d be more likely to go to a fast-casual establishment … Continued
Bloomberg – ‘Bachelor’ Shows the High Cost of Botching Anti-Racism Efforts
This article quoting Sequent Partners’ Alice Sylvester was originally published by Bloomberg on March 15, 2021. By Kelly Gilblom and Elizabeth Elkin When the latest “Bachelor,” Matt James, gives out his final rose on Monday, it will likely stir more discussion than a … Continued
Indianapolis Business Journal – March Madness TV-rights price tag continues to soar
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published in the Indianapolis Business Journal on March 13, 2021. By Greg Andrews The NCAA’s multibillion-dollar March Madness media-rights deal with CBS and Turner Sports doesn’t expire until … Continued
Televisionation – Sequent Partners on TV Attribution
This video interview with Sequent Partners Alice Sylvester and Jim Spaeth was originally published by TVOT on March 9, 2021. Alice and Jim discuss the current state and the likely future development of TV attribution.