2018 Attribution Accelerator

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Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued

The Problem With Advanced Targets

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After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued