Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued
Offerings to evaluate the ability organizations have in utilizing data & analytics to drive sales and growth Sequent Partners, the leading consulting firm specializing in brand and media metrics, today launched a fully customizable consulting suite of Performance Accelerating Tools … Continued
Jim Spaeth led a panel of industry experts at Cynopsis’ That Big TV Conference discussing new technologies advertisers can use to replace third-party cookies. Google’s decision to delay its phase-out in the Chrome browser by a year gives marketers more … Continued
Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published by Morning Consult on March 16, 2021. By Alyssa Meyers 40% of Gen Zers on average said they’d be more likely to go to a fast-casual establishment … Continued
This article quoting Sequent Partners’ Alice Sylvester was originally published by Bloomberg on March 15, 2021. By Kelly Gilblom and Elizabeth Elkin When the latest “Bachelor,” Matt James, gives out his final rose on Monday, it will likely stir more discussion than a … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published in the Indianapolis Business Journal on March 13, 2021. By Greg Andrews The NCAA’s multibillion-dollar March Madness media-rights deal with CBS and Turner Sports doesn’t expire until … Continued
This video interview with Sequent Partners Alice Sylvester and Jim Spaeth was originally published by TVOT on March 9, 2021. Alice and Jim discuss the current state and the likely future development of TV attribution.
This article quoting Sequent Partners’ Alice Sylvester was originally published in AdExchanger on March 4, 2021. By Allison Schiff On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth originally appeared in Morning Consult on March 3, 2021. BY SARAH SHEVENOCK 64% of U.S. adults said they think of movies when they see or hear the word “Paramount”; 54% thought … Continued