Sequent Partners Joins CIMM

Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM

Alice K. Sylvester Inducted Into The Market Research Hall Of Fame

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It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession.   You can read about it here: … Continued

Sequent Partners & The Future of Shopper Marketing

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Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami.  Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models.  He offered several solutions for improving the data.