RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement
CIMM, the 4A’s, & TVB commission Sequent Partners for joint study to assess current state of local tv measurement. Full story here
NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
Consulting firm Sequent Partners hired
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued
Sequent Partners Launches Performance Accelerating Tools for Data & Analytics; Offers Capabilities and Operations Assessments
Offerings to evaluate the ability organizations have in utilizing data & analytics to drive sales and growth Sequent Partners, the leading consulting firm specializing in brand and media metrics, today launched a fully customizable consulting suite of Performance Accelerating Tools … Continued
Uncover Opportunity In the Diversity of Your Consumers – One Advertiser’s Journey To Customer-Segment Marketing Mix Models
Customer segmentation is a proven insights tool that can produce fresh views of the marketplace, guiding brands to strategic innovations. It’s not necessary to understand each consumer. Understanding like-minded groups of consumers is more than adequate and much more feasible. … Continued
How To Avert the Cookiepocalypse
Jim Spaeth led a panel of industry experts at Cynopsis’ That Big TV Conference discussing new technologies advertisers can use to replace third-party cookies. Google’s decision to delay its phase-out in the Chrome browser by a year gives marketers more … Continued
OOH MMM & Attribution Best Practices 2021
Sequent Partners and the OAAA’s developed new and important Marketing Mix Modeling and Attribution Best Practices for OOH media. We made an extensive study of current practices and spoke with over 26 modelers, marketers, media companies, DSPs and mobile location … Continued
Sequent Partners, Blockgraph, Transunion & Liveramp Talk Identity Resolution – 2021 ARF AUDIENCExSCIENCE
Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Continued
Automatic Content Recognition : The Future of TV and Audience Data
A new study conducted by Sequent Partners for Roku looks at what makes Smart TV ACR compelling, what it is, what it isn’t and how it works, and provides an in-depth look at some ACR providers like Samba, LG Ads, … Continued
Morning Consult – Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published by Morning Consult on March 16, 2021. By Alyssa Meyers 40% of Gen Zers on average said they’d be more likely to go to a fast-casual establishment … Continued