Alice K. Sylvester Inducted Into The Market Research Hall Of Fame

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It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession.   You can read about it here: … Continued

Sequent Partners & The Future of Shopper Marketing

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Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami.  Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models.  He offered several solutions for improving the data.

2018 Attribution Accelerator

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Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued

June 11th: Alice Sylvester to lead the ARF Cross-Platform Council Attribution Showcase

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Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued