eMarketer – Ad Measurement and Revenue Attribution 2021

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Sequent Partners’ Alice Sylvester was a source for and quoted in eMarketer’s 2021 Ad Measurement and Revenue Attribution Report published on February 11, 2021.

According to eMarketer, the report “investigates how marketers and their partners are approaching ad measurement and revenue attribution, and explores best practices for addressing both lingering and new problems facing attribution strategies.”

To read the executive summary or purchase the report to download, visit: https://www.emarketer.com/content/ad-measurement-revenue-attribution-2021