MTA: Marketers Talk Attribution at ARF Event

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Sequent Partners will moderate panels of five major marketers—AIG, Coca Cola, HSBC, Johnson & Johnson and MillerCoors on February 6th, 2019.  The marketers will share how their organizations are approaching attribution and generating actionable results.

The discussion will center around key operational issues, including:

  • Implications for organizational structure and operations
  • Creating and evolving internal processes and workflows
  • Facilitating adoption and implementation