Sequent Partners will moderate panels of five major marketers—AIG, Coca Cola, HSBC, Johnson & Johnson and MillerCoors on February 6th, 2019. The marketers will share how their organizations are approaching attribution and generating actionable results.
The discussion will center around key operational issues, including:
- Implications for organizational structure and operations
- Creating and evolving internal processes and workflows
- Facilitating adoption and implementation