Sequent Partners Joins CIMM

Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM https://www.broadcastingcable.com/news/measurement-coalition-adds-12-new-members

Sequent Partners & The Future of Shopper Marketing

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Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami.  Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models.  He offered several solutions for improving the data. https://wppstream.com/about/