Sequent Partners, Blockgraph, Transunion & Liveramp Talk Identity Resolution – 2021 ARF AUDIENCExSCIENCE

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Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Continued

CIMM: Attribution Suffers From Inconsistent TV Exposure Data

posted in: In the News, Other | 0 While measuring the impact of advertising campaigns has become more important to the television business, the outcomes of attribution studies vary widely because of inconsistent data on commercial exposure, a new report found. The report, issued by the Coalition … Continued

Sequent Partners Co-authors I-COM Global White Paper, “Current Issues In Attribution And How To Overcome Them”

posted in: In the News, Research | 0

Alice Sylvester authored the chapter on Data Input Quality and Jim Spaeth authored the chapter on Identity Resolution in this brand new, important resource for marketers and publishers. DATA INPUT QUALITY The data used to fuel attribution studies, disparate 1st … Continued