4A’s, CIMM To Assess TV Attribution Providers

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Sequent Partners, The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes.

The organizations said the study will evaluate 15 TV attribution providers, but did not disclose which ones. They said the analysis is a follow up to a report the two organizations collaborated on earlier this year assessing nearly 30 so-called attribution providers across a wide variety of models.

The study will be available on February 7, 2019. http://cimm-us.org/4as-cimm-team-to-assess-tv-attribution-providers-mediapost/