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television

4A’s, CIMM To Assess TV Attribution Providers
24 Jan 2019

4A’s, CIMM To Assess TV Attribution Providers

by Alice Sylvester | posted in: In the News | 0

Sequent Partners, The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations … Continued

modeling, roi, television, TV attribution

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