Automatic Content Recognition : The Future of TV and Audience Data

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A new study conducted by Sequent Partners for Roku looks at what makes Smart TV ACR compelling, what it is, what it isn’t and how it works, and provides an in-depth look at some ACR providers like Samba, LG Ads, iSpot, Vizio and Roku. The report includes questions to ask as you consider or use the data. here: