Radio Drives Search!

posted in: Research | 0

Sequent Partners is very proud of this study — Radio Drives Search!

Conducted with MediaMonitors and In4mation Insights, for the RAB.  We found that radio advertising generated incremental branded Google search volume.  Twenty-Nine percent incremental branded search volume across the brands studied.


Radio has a role in cross-platform path to purchase strategies.  See the full study here – RAB_RCS_Radio_PPP_FINAL compressed