A Legacy of Innovation: Sequent Partners on their Retirement

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After decades of pioneering work in the advertising and media industry, Jim Spaeth and Alice Sylvester have announced their retirement. Sequent Partners have been instrumental in shaping how marketers approach measurement, from audience measurement to advanced analytics. In an interview … Continued

The Problem With Advanced Targets

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After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued

Vending Can Be An Effective Advertising and Sampling Channel

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Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand.  We were pleased to find how effective this unsung channel could be.  Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520

OOH ROI: Third Down And Goal To Goal

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OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI.  These estimates have been negatively impacted by the lack of model ready data for OOH media.   This is all about to change!  Read the whole story … Continued

Attribution Got You Scratching Your Head? This Should Help.

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Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here:  CIMM Attribution Provider Guide

Effective Television Attribution for Improved Television ROI

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Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television.  And with that, improved television performance for advertisers.  Sequent Partners recently had the opportunity to peek into the work currently being … Continued

Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth

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Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017   On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace.  What will it … Continued