OOH ROI: Third Down And Goal To Goal

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OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI.  These estimates have been negatively impacted by the lack of model ready data for OOH media.   This is all about to change!  Read the whole story … Continued

Attribution Got You Scratching Your Head? This Should Help.

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Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here:  CIMM Attribution Provider Guide

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester

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Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016.  As we prepare for the 2017 edition of this … Continued

2017 Attribution Accelerator!

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ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions.  They … Continued

Radio Drives Search!

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Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB.  We found that radio advertising generated incremental branded Google search volume.  Twenty-Nine percent incremental branded search volume across the … Continued

Evaluating Long-Term Effects of Advertising

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 November, 2014 … But Still Current!Evaluating Long-Term Effects of Advertising:  A Study Of The Current State Of The Art And The Opportunities For ImprovementConducted by Sequent Partners For The Council For Research Excellence, this research paper explores how, when and … Continued

Accelerating Attribution

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Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued

Current Practices in Attribution And ROI Analysis

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A White Paper For The Coalition for Innovative Media Measurement and The 4AsWhat is the current state of marketing/media ROI analysis – and marketing mix models and attribution?That’s what we set out to determine.  We interviewed industry experts and issued an RFI to research providers … Continued