RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement
CIMM, the 4A’s, & TVB commission Sequent Partners for joint study to assess current state of local tv measurement. Full story here
NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
Consulting firm Sequent Partners hired
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued