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TVB

RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement
31 Jan 2023

RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement

by Jim Spaeth | posted in: In the News | 0

CIMM, the 4A’s, & TVB commission Sequent Partners for joint study to assess current state of local tv measurement. Full story here

4A's, CIMM, local measurement, TVB
NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
31 Jan 2023

NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement

by Jim Spaeth | posted in: In the News | 0

Consulting firm Sequent Partners hired

4A's, CIMM, TVB
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
31 Jan 2023

CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement

by Jim Spaeth | posted in: In the News | 0

Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued

4A's, CIMM, local measurement, local television, television ratings, TVB

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