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emarketer

Data Scientists & Attribution?
15 Feb 2019

Data Scientists & Attribution?

by Alice Sylvester | posted in: In the News | 0

Interesting eMarketer article about the impact of data scientists on the practice of attribution with observations from Sequent Partners’ Jim Spaeth. Maybe a “chicken or egg” situation — data science driving attribution … and attribution driving data science.  Big gulf … Continued

attribution, datascience, emarketer, roi, sequentpartners

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