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MTA

MTA:  Marketers Talk Attribution at ARF Event
30 Jan 2019

MTA: Marketers Talk Attribution at ARF Event

by Alice Sylvester | posted in: In the News | 0

Sequent Partners will moderate panels of five major marketers—AIG, Coca Cola, HSBC, Johnson & Johnson and MillerCoors on February 6th, 2019.  The marketers will share how their organizations are approaching attribution and generating actionable results. The discussion will center around … Continued

attribution, MTA, The ARF
GDPR, Google & Implications for Attribution Modeling
5 Jun 2018

GDPR, Google & Implications for Attribution Modeling

by Alice Sylvester | posted in: Research | 0

Sequent Partners recently looked at the implications of Google changing its policy and no longer providing IDs with log files from DoubleClick or DoubleClick Bid Manager.  This is big news – and they’ve eliminated 3rd-party tracking tags from YouTube altogether, making MTA … Continued

attribution, C3 Metrics, Google, MTA, roi

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