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2018 ARF Presentation: Radio Drives Search!
3 Apr 2018

2018 ARF Presentation: Radio Drives Search!

by Alice Sylvester | posted in: Events | 0

  Tammy Greenberg, Phillipe Generali and Alice Sylvester presented an econometric analysis of the impact of radio ads on Google search data at the ARF conference on March 27th. Working with In4mation Insights, Sequent Partners and Media Monitors we studied … Continued

radio, roi, search

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