Jim Spaeth led a panel of industry experts at Cynopsis’ That Big TV Conference discussing new technologies advertisers can use to replace third-party cookies. Google’s decision to delay its phase-out in the Chrome browser by a year gives marketers more time to adjust their data strategies and find new solutions. https://www.theverge.com/2021/6/24/22547339/google-chrome-cookiepocalypse-delayed-2023 But how close are we to being able to address privacy concerns, while collecting data that helps target ads to the right audiences? What alternatives for ad targeting are available or in the works? FLOCs? Micro-segmentation, Zip+4? https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/The panel offers insights on the innovations networks and advertisers should be considering now.
How To Avert the Cookiepocalypse
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