Jim Spaeth led a panel of industry experts at Cynopsis’ That Big TV Conference discussing new technologies advertisers can use to replace third-party cookies. Google’s decision to delay its phase-out in the Chrome browser by a year gives marketers more … Continued
Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Continued