17 years ago today, Bill Moult & Jim Spaeth opened a consultancy called Sequent Partners. The firm quickly became a leading force in media, advertising and brand measurement and analytics. Sequent Partners has mapped industry best practices, pushed the envelope on what’s right and brought new thinking and innovation to clients. Bill went on to other ventures and today, Jim and I lead the team. We’ve seen a lot of changes in the media business in 17 years, but the need continues for best practices, training, measurement evolution and translation of high science. We’re proud and grateful for the opportunity to work with so many US media measurement firms, industry trade associations and leading marketers. We’re grateful for our partners and friends. The old adage is true: if you do what you love, you will never work a day in your life. #joltroi, #ANA, #AIMM, #ARF, #CIMM, #GEOPATH, #RAB, #MMA, #DPAA, #CRE,Bill Moult,Jim Spaeth
