marketing mix models | Sequent Partners

11 Dec 2024

Marking A Milestone: Sequent Partners and the Marketing Analytics Accelerator

by Sequent Partners | posted in: In the News | 0

After almost a decade, the 2024 ARF Marketing Analytics Accelerator was truly the end of an era. The November 14th event marked the last time Sequent Partners co-convened the conference. In an op-ed for Planning & Buying Insider, Tony Jarvis … Continued

21 Oct 2020

Thinking About Unified Measurement?

by Alice Sylvester | posted in: Events | 0

So are we! Five years ago, Forrester defined unified measurement as a blended statistical technique that assigns value to each element of the marketing mix at both a strategic and tactical level. Despite the obvious appeal of a single model, … Continued