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marketing mix models

Thinking About Unified Measurement?
21 Oct 2020

Thinking About Unified Measurement?

by Alice Sylvester | posted in: Events | 0

So are we! Five years ago, Forrester defined unified measurement as a blended statistical technique that assigns value to each element of the marketing mix at both a strategic and tactical level.  Despite the obvious appeal of a single model, … Continued

marketing mix models, multi-touch attribution, roi, The ARF

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