November 30, 2016Time Inc. in New York City Sequent Partners Organized The First Event Ever Dedicated To Attribution Modeling, In Cooperation With Greenbook.Marketing mix modeling and digital attribution are powerful tools that help us understand which touchpoints drive consumer conversions. … Continued
December 8, 2016Jim Spaeth joins other Industry leaders on a TVOT panel – Taking Measure of Viewing Measurement – at 1:05 pm in the Silas Theater
ObjectivesOur objective is to provide the Council for Research Excellence an in-depth understanding of the principle methods currently used to estimate advertising ROI and take actions, such as budget allocations, on the basis of those estimates.An impartial assessment is made of the strengths, … Continued
IN BRIEFAdvertising ROIs, as measured in marketing mix models, are marginal on average. Anecdotal evidence suggests that this may be getting worse. There is an opportunity to use emerging ROI related analytics and metrics to guide better media/advertising decisions, reversing … Continued