Sequent Partners Joins CIMM

posted in: In the News, Other | 0

Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM

Sequent Partners & The Future of Shopper Marketing

posted in: Events | 0

Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami.  Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models.  He offered several solutions for improving the data.