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This article quoting Sequent Partners’ Alice Sylvester was originally published in AdExchanger on March 4, 2021. By Allison Schiff  On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling … Continued

This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth originally appeared in Morning Consult on March 3, 2021. BY SARAH SHEVENOCK 64% of U.S. adults said they think of movies when they see or hear the word “Paramount”; 54% thought … Continued

This article quoting Sequent Partners’ Jim Spaeth was originally published by Variety on February 25, 2021. By Brian Steinberg Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping … Continued

Sequent Partners’ Alice Sylvester was a source for and quoted in eMarketer’s 2021 Ad Measurement and Revenue Attribution Report published on February 11, 2021. According to eMarketer, the report “investigates how marketers and their partners are approaching ad measurement and … Continued

Sequent Partners’ Alice Sylvester was quoted by Tanya Dua in Business Insider on February 10, 2021. To read the article, visit: https://www.businessinsider.com/inside-ryan-reynolds-mint-mobile-irreverent-marketing-strategy-2021-2

This article quoting Sequent Partners’ Alice Sylvester was originally published in the Chicago Tribune on January 29, 2021. By ALEXIA ELEJALDE-RUIZ Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers. Is … Continued

This article citing Sequent Partners’ Alice Sylvester was originally published in CNBC on January 25, 2021. By Amelia Lucas KEY POINTS Budweiser won’t be running an in-game Super Bowl ad for the first time in 37 years. The beer brand … Continued

CIMM CEO and Managing Director Jane Clarke, Sequent Partners Jim Spaeth and Alice Sylvester, and Janus President Howard Shimmel have conducted a much-needed and powerful study of nine companies using set top box and/or Smart TV data in ROI attribution.These … Continued