This article citing Sequent Partners’ Alice Sylvester was originally published in CNBC on January 25, 2021. By Amelia Lucas KEY POINTS Budweiser won’t be running an in-game Super Bowl ad for the first time in 37 years. The beer brand … Continued
https://www.mediapost.com/publications/article/357875/modeling-the-full-value-of-marketing-investments.html Exciting coverage of Day 1!
CIMM CEO and Managing Director Jane Clarke, Sequent Partners Jim Spaeth and Alice Sylvester, and Janus President Howard Shimmel have conducted a much-needed and powerful study of nine companies using set top box and/or Smart TV data in ROI attribution.These … Continued
So are we! Five years ago, Forrester defined unified measurement as a blended statistical technique that assigns value to each element of the marketing mix at both a strategic and tactical level. Despite the obvious appeal of a single model, … Continued
https://www.nexttv.com/news/cimm-attribution-suffers-from-inconsistent-tv-exposure-data While measuring the impact of advertising campaigns has become more important to the television business, the outcomes of attribution studies vary widely because of inconsistent data on commercial exposure, a new report found. The report, issued by the Coalition … Continued
by Wayne Friedman , over 1 hour ago TV attribution results can be all over the place due to inconsistent data inputs, says a study issued by the Coalition for Innovative Media Measurement with the 4A’s Media Measurement Task Force. “Methodology, rather than … Continued
Alice Sylvester authored the chapter on Data Input Quality and Jim Spaeth authored the chapter on Identity Resolution in this brand new, important resource for marketers and publishers.https://martechseries.com/analytics/b2b-data/how-do-we-deal-with-the-challenges-of-attribution/ DATA INPUT QUALITY The data used to fuel attribution studies, disparate 1st … Continued
17 years ago today, Bill Moult & Jim Spaeth opened a consultancy called Sequent Partners. The firm quickly became a leading force in media, advertising and brand measurement and analytics. Sequent Partners has mapped industry best practices, pushed the envelope … Continued
Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM https://www.broadcastingcable.com/news/measurement-coalition-adds-12-new-members
Our industry is popping with energy around attribution measurement of digital, television, outdoor, cross-platform … even OOH. An army of people, not waiting for perfect data or systems to evolve, dove right in, because the opportunity to see what’s working … Continued