2018 Attribution Accelerator

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Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued

June 11th: Alice Sylvester to lead the ARF Cross-Platform Council Attribution Showcase

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Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued

The Problem With Advanced Targets

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After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued