Sequent Partners & The Future of Shopper Marketing

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Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami.  Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models.  He offered several solutions for improving the data. https://wppstream.com/about/

2018 Attribution Accelerator

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Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued