Attribution & Analytics Accelerator 2020!
https://www.mediapost.com/publications/article/357875/modeling-the-full-value-of-marketing-investments.html Exciting coverage of Day 1!
Bill Harvey Reviews The CIMM Study: Need Proven for Ad-ID and for Non-Use of Smart TV Data Alone
CIMM CEO and Managing Director Jane Clarke, Sequent Partners Jim Spaeth and Alice Sylvester, and Janus President Howard Shimmel have conducted a much-needed and powerful study of nine companies using set top box and/or Smart TV data in ROI attribution.These … Continued
Thinking About Unified Measurement?
So are we! Five years ago, Forrester defined unified measurement as a blended statistical technique that assigns value to each element of the marketing mix at both a strategic and tactical level. Despite the obvious appeal of a single model, … Continued
CIMM: Attribution Suffers From Inconsistent TV Exposure Data
https://www.nexttv.com/news/cimm-attribution-suffers-from-inconsistent-tv-exposure-data While measuring the impact of advertising campaigns has become more important to the television business, the outcomes of attribution studies vary widely because of inconsistent data on commercial exposure, a new report found. The report, issued by the Coalition … Continued
TV Attribution Providers’ Data ‘Highly Inconsistent’: CIMM, 4As Study
by Wayne Friedman , over 1 hour ago TV attribution results can be all over the place due to inconsistent data inputs, says a study issued by the Coalition for Innovative Media Measurement with the 4A’s Media Measurement Task Force. “Methodology, rather than … Continued
Sequent Partners Co-authors I-COM Global White Paper, “Current Issues In Attribution And How To Overcome Them”
Alice Sylvester authored the chapter on Data Input Quality and Jim Spaeth authored the chapter on Identity Resolution in this brand new, important resource for marketers and publishers.https://martechseries.com/analytics/b2b-data/how-do-we-deal-with-the-challenges-of-attribution/ DATA INPUT QUALITY The data used to fuel attribution studies, disparate 1st … Continued
Sequent Partners Celebrates 17 Years
17 years ago today, Bill Moult & Jim Spaeth opened a consultancy called Sequent Partners. The firm quickly became a leading force in media, advertising and brand measurement and analytics. Sequent Partners has mapped industry best practices, pushed the envelope … Continued
Sequent Partners Joins CIMM
Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM https://www.broadcastingcable.com/news/measurement-coalition-adds-12-new-members
The Stars of Attribution: People and Ideas Reshaping Advertising Measurement!
Our industry is popping with energy around attribution measurement of digital, television, outdoor, cross-platform … even OOH. An army of people, not waiting for perfect data or systems to evolve, dove right in, because the opportunity to see what’s working … Continued
Is Attribution Growing Up?
After listening to speakers at the 2019 Attribution Accelerator (October 17, 2019), there’s reason to believe attribution is transitioning to adolescence. But it’s not quite a grown-up yet, but there are some promising signs of growth. Read on …….Attribution Growing … Continued