The Problem With Advanced Targets

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After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television measurement.  Watch it right here:

https://www.beet.tv/2018/04/is-acr-the-future-of-tv-currency-sequents-spaeth-thinks-so.html