The Problem With Advanced Targets

posted in: In the News | 0

After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued

Driving Profitable Growth with Full Customer Attribution Modeling

posted in: Research | 0

March 29, 2017 The promise of attribution is compelling — analytics at the tempo and granularity of management decision making. Its defining characteristic is that it operates at the individual level — and brings consumer insights back into marketing.