After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate. The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued
OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI. These estimates have been negatively impacted by the lack of model ready data for OOH media. This is all about to change! Read the whole story … Continued
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
November, 2014 … But Still Current!Evaluating Long-Term Effects of Advertising: A Study Of The Current State Of The Art And The Opportunities For ImprovementConducted by Sequent Partners For The Council For Research Excellence, this research paper explores how, when and … Continued