AdExchanger – What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies

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This article quoting Sequent Partners’ Alice Sylvester was originally published in AdExchanger on March 4, 2021. By Allison Schiff  On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling … Continued

CIMM: Attribution Suffers From Inconsistent TV Exposure Data

posted in: In the News, Other | 0 While measuring the impact of advertising campaigns has become more important to the television business, the outcomes of attribution studies vary widely because of inconsistent data on commercial exposure, a new report found. The report, issued by the Coalition … Continued