Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016. As we prepare for the 2017 edition of this … Continued
Friends of Sequent Partners join Jim, Alice and the ARF as Jim receives the ARF’s Demystification Award at AM17. Here, Mike Bloxham (Magid), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina) Scott McDonald (ARF), Bess Spaeth (American Express), Jim, Tony … Continued
Originally published in MediaPost. By Tony Jarvis , Op-Ed Contributor, June 19, 2017In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered various evaluations, concepts, recommendations and solutions … Continued
Originally published in MediaPost. By Joe MandeseA first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by … Continued
Original article by Media4Growth. Addressing the Geopath/OAAA National Convention being organised in New Orleans, Jim Spaeth, Co-Founder of Sequent Partners, a New York-based analytically-driven consulting firm on media investments and brand building, shared his insights on how to work out … Continued
Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued
Published in MarketWired. Research Study Highlights How Brands Can Effectively Leverage Digital Video to Drive SalesNEW YORK, NY–(Marketwired – Oct 18, 2016) – Today Sequent Partners, a leading brand and media metrics consultancy that helps businesses navigate ROI and attribution measurement, … Continued
Published in Business Wire. Largest Watch and Buy Dataset for CPG Compares Actual Sales Results for Cross-Media, Digital Video, Display, Linear TV and MagazinesNEW YORK–(BUSINESS WIRE)–Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) … Continued
Billboard Insider sat down with our own Jim Spaeth after the Lookout2017 convention in May to dig deeper into Out of Home and the broader impact of the marketing mix on consumer buying behavior. When asked about the metric that 70% … Continued