February 28, 2018 — AI and “machine learning” are ubiquitous in attribution and marketing mix modeling today. What does it mean, though? An ARF Women in Analytics event in California will focus on the use of AI and machine learning … Continued
ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions. They … Continued
September 7, 2017, Austin Texas Sequent Partners will be presenting a new study, along with Philippe Generalli, CEO of Media Monitors, at the RAB’s annual Radio Show on September 7, 2017 in Austin Texas. The study, Radio Drives Search!, was … Continued
May 15-17, 2017 | New Orleans, LA Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” … Continued
I-COM 2017 April 24-27, 2017 |Porto, Portugal Sequent Partners presents at I-COM’s “Marketing Effectiveness Across Channels” session chaired by Scott McDonald of ARF. Their presentation – “Building Bridges: Current Practices in Attribution and ROI Analysis,” highlights the developments needed to … Continued
June 11-13, 2017Hyatt Regency Jersey City, NJSHOW ME THE DATABetter TV Data for Better TV ROI, The CRE StudyTelevision ROI’s were understated by about 20% on average, about 10% of the time.Paul Donato – Research Director, NielsenJim Spaeth, Ph.D. – … Continued
Citibank Urges Agencies To Do More About Data Quality
February 16, 2017 | New York, NY Jim Spaeth and Alice Sylvester of Sequent Partners will be presenting the findings of a new CIMM study on Best Practices in Multi-touch Attribution and ROI Analyses. Join us for the 6th … Continued
November 30, 2016Time Inc. in New York City Sequent Partners Organized The First Event Ever Dedicated To Attribution Modeling, In Cooperation With Greenbook.Marketing mix modeling and digital attribution are powerful tools that help us understand which touchpoints drive consumer conversions. … Continued
December 8, 2016Jim Spaeth joins other Industry leaders on a TVOT panel – Taking Measure of Viewing Measurement – at 1:05 pm in the Silas Theater