MediaPost: Analysis Finds Nielsen Data Used By Modelers Undercounts TV’s ROI By As Much As 20%

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Originally published in MediaPost. By Joe MandeseA first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by … Continued

Accelerating Attribution

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Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued

ARF Audience Measurement

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June 11-13, 2017Hyatt Regency Jersey City, NJSHOW ME THE DATABetter TV Data for Better TV ROI, The CRE StudyTelevision ROI’s were understated by about 20% on average, about 10% of the time.Paul Donato – Research Director, NielsenJim Spaeth, Ph.D. – … Continued