Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
May 15-17, 2017 | New Orleans, LA Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” … Continued
Read as PDF: Marketing Mix Models and Attribution Modeling Marketing Mix Models Attribution Modeling Positives Gives the organization, particularly finance, confidence Agile and dynamic Evaluates all marketing expenditures on the same basis is … Continued
A White Paper For The Coalition for Innovative Media Measurement and The 4AsWhat is the current state of marketing/media ROI analysis – and marketing mix models and attribution?That’s what we set out to determine. We interviewed industry experts and issued an RFI to research providers … Continued
Admap – December 2016Attribution modeling has emerged as a more agile, dynamic and granular alternative to the lumbering, macro marketing mix models of the past and moves us on from measuring to managing ROI. But while the science is still … Continued