Attribution Got You Scratching Your Head? This Should Help.
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
Effective Television Attribution for Improved Television ROI
Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television. And with that, improved television performance for advertisers. Sequent Partners recently had the opportunity to peek into the work currently being … Continued
Attribution Solutions Identified At The 2017 Attribution Accelerator
Charlene Weisler identified highlights from the 2017 Attribution Accelerator. Read it here:Finding Solutions at the Attribution Accelerator Conference | MediaVillage
Coty’s Global Data Strategy At The 2017 Attribution Accelerator
Kristina Kaganer’s great presentation at the Attribution Accelerator was featured by AdExchanger. Krisitna is Director of Global Data Strategy at Coty, the cosmetics giant. Read it here:AdExchanger
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016. As we prepare for the 2017 edition of this … Continued
2017 Attribution Accelerator!
ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions. They … Continued
Radio Drives Search!
Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB. We found that radio advertising generated incremental branded Google search volume. Twenty-Nine percent incremental branded search volume across the … Continued
Sequent Partners at The 2017 Radio Show – Radio Drives Search!
September 7, 2017, Austin Texas Sequent Partners will be presenting a new study, along with Philippe Generalli, CEO of Media Monitors, at the RAB’s annual Radio Show on September 7, 2017 in Austin Texas. The study, Radio Drives Search!, was … Continued
Better Television Data For Marketing Mix Models
Sequent Partners conducted this study for the Council for Research Excellence to explore the suitability of Nielsen’s TV data feed for marketing mix models. We found four potential disconnects. With the help of Brian Weikel and Paul Donato, of Nielsen, … Continued