OOH ROI: Third Down And Goal To Goal

posted in: In the News | 0

OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI.  These estimates have been negatively impacted by the lack of model ready data for OOH media.   This is all about to change!  Read the whole story … Continued

Current Practices in Attribution And ROI Analysis

posted in: Research | 0

A White Paper For The Coalition for Innovative Media Measurement and The 4As What is the current state of marketing/media ROI analysis – and marketing mix models and attribution? Read More

Driving Profitable Growth with Full Customer Attribution Modeling

posted in: Research | 0

March 29, 2017 The promise of attribution is compelling — analytics at the tempo and granularity of management decision making. Its defining characteristic is that it operates at the individual level — and brings consumer insights back into marketing.