Accelerating Attribution

posted in: In the News | 0

Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued

ARF Audience Measurement

posted in: Events | 0

June 11-13, 2017Hyatt Regency Jersey City, NJSHOW ME THE DATABetter TV Data for Better TV ROI, The CRE StudyTelevision ROI’s were understated by about 20% on average, about 10% of the time.Paul Donato – Research Director, NielsenJim Spaeth, Ph.D. – … Continued

Current Practices in Attribution And ROI Analysis

posted in: Research | 0

A White Paper For The Coalition for Innovative Media Measurement and The 4AsWhat is the current state of marketing/media ROI analysis – and marketing mix models and attribution?That’s what we set out to determine.  We interviewed industry experts and issued an RFI to research providers … Continued